is Director Territory Channels at Microsoft UK. He joined Microsoft from Symantec/Broadcom, where he led the EMEA Partner Ecosystem as Enterprise Director for Channels & Alliances. Before joining Symantec Apay, was Director for Cloud & Software in Northern Europe at Ingram Micro. His successes led to recognition from the Cloud Industry Forum as a Cloud Visionary of the Year for his forward-thinking adaptation to the market’s demands.
For over a decade, Apay has been helping organisations of all sizes and vertical segments get closer to their visions and goals through a digital transformation that leverages cloud technologies. Apay’s strong professional background is augmented by a solid academic foundation, including an MBA from Liverpool.